Beauty Basics At Face Value
by PURPOSE®
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Last year, more than eight-point-seven-million people underwent
cosmetic procedures to enhance what nature gave them, or didn’t. But
experts tell us that Americans may be jumping into invasive procedures too
quickly.
Despite the media coverage of makeover reality shows, the majority of
Americans are not looking for extreme transformations. According to the
American Society for Aesthetic Plastic Surgery, most of us want to look
better, naturally, with 68-percent preferring a subtle change. And experts
agree that looking your best could be accomplished at home for
considerably less.
Dr. Linda Franks, a leader in the specialized skin care frontier, says
“To get that timeless, healthy look you need to start with an appropriate
skincare regime. Taking good care of your skin can stave off fine lines,
wrinkles, age spots and even dry skin.”
Where to begin? At the skin! Doctors say whatever your skin type, the
key is to cleanse it gently. Avoid hot water and use lukewarm instead, to
prevent over-drying. And throw in the towel – traditional washcloths are
too abrasive for the face, so use your hands and fingers.
Sixty-eight-percent of women claim to have sensitive skin which means
dry, tight, chapped or easily irritated skin. Dr. Franks advises
moisturizing regularly and avoiding harsh cleansers with ingredients such
as fragrances, dyes and preservatives because sensitive skin is easily
damaged and takes longer to recover.
If your skin is dry and easily irritated, don’t wash more than once a
day. You may risk stripping the skin of its natural oils. Dr. Franks
recommends looking for non-irritating cleansing washes that are soap-free,
moisturizers that are light, oil-free, and water-based to help maintain
the skin’s natural barrier. Another tip—make sure to choose a facial
moisturizer with an SPF of at least 15, which protects against both UVB
and UVA rays.
Skin sensitivity may also result from the third most common,
non-surgical skincare procedure known as Microdermabrasion.
Microdermabrasion is a quick and easy, non-invasive procedure that helps
to reveal healthier-looking skin by sweeping away dead skin cells. Dr.
Franks reveals that, following the treatment, the best way to avoid
irritation is by opting for an ultra-gentle cleanser and moisturizer.
A new clinical study shows that PURPOSE gentle cleansing wash and dual
treatment moisture lotion with spf 15 are compatible with this
procedure.
How else can you obtain optimal skin health? Here are some other
healthy basics to keep your skin looking its best:
Dr. Franks says, “Exercise opens up blood vessels to make skin look
healthy and youthful. It’s so important for healthy skin.” Regular
cardiovascular exercise increases blood flow to the skin which assists in
collagen production. Maintaining muscle mass through exercise can also
help anchor and support skin, keeping it taut.And drink up! At least
eight, eight-ounce glasses of water a day are crucial for optimal skin
hydration.
So before you sign on for an extreme and expensive makeover, just think
back on some simple, beauty basics! You just might like what you see!
ABOUT THE AUTHOR
Recommended by dermatologists, PURPOSE® is the brand trusted by women
who value simple and pure skin care products that leave their skin feeling
clean, refreshed, and moisturized. Visit the new PURPOSE® web site for
free skin care advice, promotions, and special offers.
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